How to set up Events and Conversions with Google Analytics 4 ( Part 1)?

How Events Worked in Universal Analytics

How Events Work in GA4

How to set up Events in GA 4?

Set up event tag in GTM. Image taken from CXL.
Sending Data to DebugView. Image taken from CXL.
Sending Data to DebugView. Image taken from CXL.
Custom Definitions Creation Step 1. Image taken from CXL
Custom Definitions Creation Step 2. Image taken from CXL
Custom Definitions Creation Step 3 . Image taken from CXL
  1. Do everything in lowercase ( login instead of Login)
  2. Use underscores instead of spaces ( video_author)
  3. Consider following the suggested event guides ( may have future benefits)
  4. Start and use a data dictionary. Here is an example from Ken Williams
  5. Consolidate event names and resue parameters as much as possible ( there are limits)
  6. Don’t forget to register your parameters as custom dimensions ( otherwise, they are only in BigQuery)
  7. Don’t forget to create conversions where applicable

“Everything is theoretically impossible, until it is done.” Robert A. Heinlein.

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“Everything is theoretically impossible, until it is done.” Robert A. Heinlein.

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