How to set up Events and Conversions in Google Analytics 4 ( Part II)?

Conversions: Create from an Event Name

In addition, the new conversion features are way more flexible that allows users to turn the conversion on and off at any time. If the user no longer uses reserved slots as they did in UA, they can simply archive as needed ( stop collecting data ), which free up the brand new slots. And it is the same thing that users can achieve in their events report with the same toggle function.

How to set up Events and Conversions in Google Analytics 4 ( Part II). Image taken from CXL.
How to set up Events and Conversions in Google Analytics 4 ( Part II). Image taken from CXL.
How to set up Events and Conversions in Google Analytics 4 ( Part II). Image taken from CXL.
How to set up Events and Conversions in Google Analytics 4 ( Part II). Image taken from CXL.
How to set up Events and Conversions in Google Analytics 4 ( Part II). Image taken from CXL.
How to set up Events and Conversions in Google Analytics 4 ( Part II). Image taken from CXL.

Conversions: Modify Events Feature

Now, one last component to cover is the event modification, and it is basically mean how users adjust what’s being tracked in the current events from GA 4. So, as an example, you may make a mistake when you added the wrong event name.

How to set up Events and Conversions in Google Analytics 4 ( Part II). Image taken from CXL.
How to set up Events and Conversions in Google Analytics 4 ( Part II). Image taken from CXL.

Conclusion

To recap, the key takeaway of the new events models make GA4 so different from UA., where automatic measurement will often need to be customised. Furthermore, custom dimensions and metrics are more important than ever since event parameters aren’t auto-registered by default (except in BQ). The Create/Modify Events feature one new way to create customised conversions and filter/modify/clean up existing events/parameters.

More resources:

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janet wong

janet wong

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“Everything is theoretically impossible, until it is done.” Robert A. Heinlein.