This article will explore the next level of e-commerce by using Google Tag Manager, which enhances your online tracking and reports granular information about the purchase lifecycle. — Standard vs Enhanced eCommerce To recap of when "Standard" e-commerce works & when it doesn't, the co-founder of MeasurementMarketing.io, Chris Mercer, gives an inclusive illustration of the comparison. The Standard Ecommerce reports can tell you the "what" details, i.e. what item was purchased, when that purchase happens, what their price points were, etc.., using…

This article will go beyond scroll tracking limitations and show you two common use cases using element visibility triggers in GTM. Have you ever come to a stage where you realise scroll trigger in GTM is great, but they are just not enough and sometimes too generic for you to…

Learn how to use intermediate-level GTM knowledge for advanced video tracking. — Why would you even be interested in learning more about Google Tag Manager? I guess this is the common question that pops out to every marketer, so why? The answer is simple — When you learn the basic foundation of GTM, it gives you the feasibility to do a lot…

See how to create automated reports using BigQuery data with Google Sheets and Google Data Studio. What you can learn about BigQuery in this article: Build your marketing reports in Google Sheets Build your marketing reports in Google Data Studio Discover how to connect BigQuery to non-Google data visualisation tools …

This article is for Marketers who want to learn how to analyze your Google Analytics data in BigQuery and work with partitioned tables and nested fields. — What you’ll expect in this article: Learn how Google Analytics data is structured See how to work with partitioned tables and nested fields Practice querying your Google Analytics data Let’s start by discussing why you need to put your Google Analytics data in Google BigQuery?

Discover how to work with your data in BigQuery. You’ll learn to use SQL language to create, register and schedule your queries, views and new tables. — What you can expect from the article: Discover exactly how you can work with your data in BigQuery Learn basic SQL language by creating and testing your queries Prepare data for your reports and analysis using queries and views Before diving into the use case of working with data in…

Learn how to start working with your data in BigQuery. Discover different data import options and additional Google Cloud tools like functions, Dataflow, data prep and data transfer. — BigQuery is Google's fully managed, scalable analytics data warehouse. With BigQuery, you can query terabytes of marketing data at lightning speed and explore your marketing data through powerful visualisations. This blog post will walk you through 5 ways to import your marketing data into BigQuery and the actual use case…

Explore the possibilities BigQuery opens for your company and discover use cases and best practices. — When I first heard about Google BigQuery, I would have always thought that this term is owned by the Engineer/Analyst to work with — there is nothing related to me as a Marketer. But obviously, this is not true. As long as you work with Google tools, i.e., Google Analytics…

In my last articles, I talked about Filters, Control, Segment and Calculated Fields. So for this article, we're going over the Blend to see what it is all about, as well as some bonus tips! What to expect: This article will show you how to join or "blend" data in…